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Strategy and Performance
- Achieving Competitive Advantage in the Global Marketplace
Engelsk Hardback

Strategy and Performance

- Achieving Competitive Advantage in the Global Marketplace
Engelsk Hardback

815 kr
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Om denne bog
Terms such as the ''new competitive landscape'', ''hypercompetition'' and ''inherent instability and change'' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.
Product detaljer
Sprog:
Engelsk
Sider:
316
ISBN-13:
9781403916181
Indbinding:
Hardback
Udgave:
ISBN-10:
1403916187
Udg. Dato:
19 dec 2003
Længde:
0mm
Bredde:
127mm
Højde:
203mm
Forlag:
Palgrave USA
Oplagsdato:
19 dec 2003
Forfatter(e):
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