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Strategy for Sustainability
- A Business Manifesto
Engelsk
Bogcover for Strategy for Sustainability af Adam Werbach, 9781422177709
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781422177709
Indbinding:
Hardback
ISBN-10:
142217770X
Udg. Dato:
6 jul 2009
Størrelse i cm:
23,6 x 16,8 x 2,4
Oplagsdato:
6 jul 2009
Forfatter(e):

Strategy for Sustainability

- A Business Manifesto
Engelsk
Hardback 2009
Format:

Bog beskrivelse
The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book''s practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.

Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.


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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781422177709
Indbinding:
Hardback
ISBN-10:
142217770X
Udg. Dato:
6 jul 2009
Størrelse i cm:
23,6 x 16,8 x 2,4
Oplagsdato:
6 jul 2009
Forfatter(e):
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