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Strategy Maps
- Converting Intangible Assets into Tangible Outcomes
Af: David P. Norton, Robert S. Kaplan
Engelsk Hardback
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Strategy Maps
- Converting Intangible Assets into Tangible Outcomes
Af: David P. Norton, Robert S. Kaplan
Engelsk Hardback
Hardback
411 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage
Om denne bog
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can''t figure out why their strategy isn''t working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.
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Product detaljer
Sprog:
Engelsk
Sider:
480
ISBN-13:
9781591391340
Indbinding:
Hardback
Udgave:
ISBN-10:
1591391342
Kategori:
Udg. Dato:
1 feb 2004
Længde:
42mm
Bredde:
243mm
Højde:
166mm
Forlag:
Harvard Business Review Press
Oplagsdato:
1 feb 2004
Forfatter(e):
Kategori sammenhænge