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Supermarket Retailing in Africa

Engelsk Paperback

Supermarket Retailing in Africa

Engelsk Paperback
Tjek vores konkurrenters priser

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.

Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.

This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Tjek vores konkurrenters priser
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20 kr
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Tjek vores konkurrenters priser

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.

Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.

This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Produktdetaljer
Sprog: Engelsk
Sider: 200
ISBN-13: 9781032221489
Indbinding: Paperback
Udgave:
ISBN-10: 1032221488
Kategori: Etniske studier
Udg. Dato: 25 sep 2023
Længde: 16mm
Bredde: 235mm
Højde: 156mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 25 sep 2023
Forfatter(e):
Forfatter(e)


Kategori Etniske studier


ISBN-13 9781032221489


Sprog Engelsk


Indbinding Paperback


Sider 200


Udgave


Længde 16mm


Bredde 235mm


Højde 156mm


Udg. Dato 25 sep 2023


Oplagsdato 25 sep 2023


Forlag Taylor & Francis Ltd

Kategori sammenhænge