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Survival Math for Marketers
Af: Peter C. Weiglin
Engelsk
Bogcover for Survival Math for Marketers af Peter C. Weiglin, 9780761916321
Specifikationer
Sprog:
Engelsk
Sider:
144
ISBN-13:
9780761916321
Indbinding:
Paperback
ISBN-10:
0761916326
Kategori:
Udg. Dato:
28 aug 2002
Størrelse i cm:
22,8 x 15,2
Forlag:
Oplagsdato:
28 aug 2002
Forfatter(e):
Genre:

Survival Math for Marketers

Af: Peter C. Weiglin
Engelsk
Paperback 2002
Format:
Paperback
Bog beskrivelse

Survival Math for Marketers is a simple and fun solution to the age-old problem of a lack of mathematical knowledge among marketing professionals. Many are former English, psychology, or science graduates who have become responsible for advertising, promotion, and sales in their organizations. Without a solid grounding in accounting, finance, mathematics, or economics, they often find themselves frustrated and confused by this unfamiliar world.

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each.

Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.

About the Author

Peter Weiglin is an author, historian, and professional speaker on many topics. His company, Omnibus Communications, specializes in marketing strategy and communications consulting for companies in the publishing and computer fields. His clients have included Lockheed, Hundman Publishing, Hewlett-Packard, Apple Computer, and North American Van Lines. He teaches management and marketing, most recently at the University of California at Berkeley Extension.
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Specifikationer
Sprog:
Engelsk
Sider:
144
ISBN-13:
9780761916321
Indbinding:
Paperback
ISBN-10:
0761916326
Kategori:
Udg. Dato:
28 aug 2002
Størrelse i cm:
22,8 x 15,2
Forlag:
Oplagsdato:
28 aug 2002
Forfatter(e):
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