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Sustainable Crowdfunding
- Research-Based Analysis for Communication Campaigns
Af: Adam Pope
Engelsk
Bogcover for Sustainable Crowdfunding af Adam Pope, 9781032312736
Specifikationer
Sprog:
Engelsk
Sider:
202
ISBN-13:
9781032312736
Indbinding:
Paperback
ISBN-10:
1032312734
Kategori:
Udg. Dato:
23 jun 2023
Størrelse i cm:
15,3 x 22,9 x 1,3
Serie:
ATTW Series in Technical and Professional Communication
Oplagsdato:
23 jun 2023
Forfatter(e):
Paperback 2023
Format:

Bog beskrivelse

This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, nonprofits, artists, and others.

Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms, including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to show what has worked and why, giving readers a solid foundation to research and create a campaign of their own.

Sustainable Crowdfunding

serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. Online interactive tools for qualitative and quantitative analysis are available at https://rhetoricaldata.com. A stop word appendix for the book can be accessed at www.routledge.com/9781032312736

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Specifikationer
Sprog:
Engelsk
Sider:
202
ISBN-13:
9781032312736
Indbinding:
Paperback
ISBN-10:
1032312734
Kategori:
Udg. Dato:
23 jun 2023
Størrelse i cm:
15,3 x 22,9 x 1,3
Serie:
ATTW Series in Technical and Professional Communication
Oplagsdato:
23 jun 2023
Forfatter(e):
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