Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Sustainable Marketing and Customer Value
Engelsk
Bogcover for Sustainable Marketing and Customer Value af , 9781032002453
Specifikationer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9781032002453
Indbinding:
Paperback
ISBN-10:
103200245X
Udg. Dato:
26 aug 2024
Størrelse i cm:
23,3 x 15,7 x 2,3
Oplagsdato:
26 aug 2024

Sustainable Marketing and Customer Value

Engelsk
Paperback 2024
Format:

Bog beskrivelse

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.

Sustainable Marketing and Customer Value

establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals.

Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

... Vis mere

Forlags Vejl. pris
465,98 kr
Hos Booktok
415 kr
spar 11%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9781032002453
Indbinding:
Paperback
ISBN-10:
103200245X
Udg. Dato:
26 aug 2024
Størrelse i cm:
23,3 x 15,7 x 2,3
Oplagsdato:
26 aug 2024
Finder produkter...
Kategori sammenhænge