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Sustainable Marketing
- How to Drive Profits with Purpose
Engelsk
Bogcover for Sustainable Marketing af Geraint Evans, Michelle Carvill, Gemma Butler, 9781472979131
Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9781472979131
Indbinding:
Hardback
ISBN-10:
1472979133
Kategori:
Udg. Dato:
21 jan 2021
Størrelse i cm:
16,3 x 24,1 x 3,3
Oplagsdato:
21 jan 2021

Sustainable Marketing

- How to Drive Profits with Purpose
Engelsk
Hardback 2021
Format:

Bog beskrivelse

Shortlisted for the Business Book Awards 2022

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.

From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

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Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9781472979131
Indbinding:
Hardback
ISBN-10:
1472979133
Kategori:
Udg. Dato:
21 jan 2021
Størrelse i cm:
16,3 x 24,1 x 3,3
Oplagsdato:
21 jan 2021
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