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Tales from Under the Rim
- The Marketing of Tim Hortons
Af: Ron Buist
Engelsk
Bogcover for Tales from Under the Rim af Ron Buist, 9780864926609
Specifikationer
Sprog:
Engelsk
Sider:
218
ISBN-13:
9780864926609
Indbinding:
Paperback
ISBN-10:
086492660X
Kategori:
Udg. Dato:
9 sep 2011
Størrelse i cm:
15,3 x 22,9 x 1,7
Oplagsdato:
9 sep 2011
Forfatter(e):

Tales from Under the Rim

- The Marketing of Tim Hortons
Af: Ron Buist
Engelsk
Paperback 2011
Format:

Bog beskrivelse

A National Bestseller. Now available in paperback.

"On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." — The Ottawa Citizen.

Tales from Under the Rim is a behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada''s leading franchise operations.

In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.

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Specifikationer
Sprog:
Engelsk
Sider:
218
ISBN-13:
9780864926609
Indbinding:
Paperback
ISBN-10:
086492660X
Kategori:
Udg. Dato:
9 sep 2011
Størrelse i cm:
15,3 x 22,9 x 1,7
Oplagsdato:
9 sep 2011
Forfatter(e):
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