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Technology-Oriented Customer Touchpoints in Context of Services in Retailing
- A Differentiated Analysis on Social Presence and Privacy Calculus
Engelsk Paperback

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

- A Differentiated Analysis on Social Presence and Privacy Calculus
Engelsk Paperback

691 kr
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Om denne bog
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays'' findings, implications for both practice and academia are provided..
Product detaljer
Sprog:
Engelsk
Sider:
245
ISBN-13:
9783658405533
Indbinding:
Paperback
Udgave:
ISBN-10:
3658405538
Udg. Dato:
11 jan 2023
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
11 jan 2023
Forfatter(e):
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