Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Telecommunications Strategy
- Cases, Theory and Applications
Engelsk
Bogcover for Telecommunications Strategy af Peter Curwen, Jason Whalley, 9780415342384
Specifikationer
Sprog:
Engelsk
Sider:
340
ISBN-13:
9780415342384
Indbinding:
Paperback
ISBN-10:
0415342384
Udg. Dato:
12 aug 2004
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
12 aug 2004
Forfatter(e):

Telecommunications Strategy

- Cases, Theory and Applications
Engelsk
Paperback 2004
Format:

Bog beskrivelse

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case studies from the US, UK and Europe are presented to illustrate key strategic concepts in the industry including:

  • managing ascent and decline
  • convergence and specialization
  • protecting core markets 
  • managing industrial transition.

Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.

... Vis mere

Hos Booktok
717 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
340
ISBN-13:
9780415342384
Indbinding:
Paperback
ISBN-10:
0415342384
Udg. Dato:
12 aug 2004
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
12 aug 2004
Forfatter(e):
Finder produkter...
Kategori sammenhænge