Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Tell to Win
- Connect, Persuade and Triumph with the Hidden Power of Story
Engelsk Paperback
Se mere i:

Tell to Win

- Connect, Persuade and Triumph with the Hidden Power of Story
Engelsk Paperback

126 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world''s leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber''s meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.
Product detaljer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781846685576
Indbinding:
Paperback
Udgave:
ISBN-10:
1846685575
Udg. Dato:
2 aug 2012
Længde:
18mm
Bredde:
130mm
Højde:
198mm
Forlag:
Profile Books Ltd
Oplagsdato:
2 aug 2012
Forfatter(e):
Finder produkter...
Kategori sammenhænge