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  2. Sprog: Opslagsværker
  3. Offentlige taler: vejledninger

The 21st Century Media (R)evolution

- Emergent Communication Practices- Second Edition
Af: Jim Macnamara Engelsk Paperback

The 21st Century Media (R)evolution

- Emergent Communication Practices- Second Edition
Af: Jim Macnamara Engelsk Paperback
Tjek vores konkurrenters priser
The emergence of what are called ''new media'' and ''social media'' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices.
The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways.
Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.
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The emergence of what are called ''new media'' and ''social media'' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices.
The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways.
Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 486
ISBN-13: 9781433123511
Indbinding: Paperback
Udgave:
ISBN-10: 1433123517
Kategori: Offentlige taler: vejledninger
Udg. Dato: 22 nov 2013
Længde: 29mm
Bredde: 152mm
Højde: 227mm
Forlag: Peter Lang Publishing Inc
Oplagsdato: 22 nov 2013
Forfatter(e): Jim Macnamara
Forfatter(e) Jim Macnamara

Kategori Offentlige taler: vejledninger

ISBN-13 9781433123511

Sprog Engelsk

Indbinding Paperback

Sider 486

Udgave

Længde 29mm

Bredde 152mm

Højde 227mm

Udg. Dato 22 nov 2013

Oplagsdato 22 nov 2013

Forlag Peter Lang Publishing Inc

Kategori sammenhænge