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The 22 Immutable Laws Of Marketing

Af: Al Ries, Jack Trout Engelsk Paperback

The 22 Immutable Laws Of Marketing

Af: Al Ries, Jack Trout Engelsk Paperback
Tjek vores konkurrenters priser
Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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Tjek vores konkurrenters priser
Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
Produktdetaljer
Sprog: Engelsk
Sider: 160
ISBN-13: 9781861976109
Indbinding: Paperback
Udgave:
ISBN-10: 1861976100
Kategori: Salg og marketing
Udg. Dato: 24 okt 1994
Længde: 11mm
Bredde: 135mm
Højde: 196mm
Forlag: Profile Books Ltd
Oplagsdato: 24 okt 1994
Forfatter(e): Al Ries, Jack Trout
Forfatter(e) Al Ries, Jack Trout


Kategori Salg og marketing


ISBN-13 9781861976109


Sprog Engelsk


Indbinding Paperback


Sider 160


Udgave


Længde 11mm


Bredde 135mm


Højde 196mm


Udg. Dato 24 okt 1994


Oplagsdato 24 okt 1994


Forlag Profile Books Ltd

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