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The 22 Immutable Laws Of Marketing
5
(2)
Engelsk
Bogcover for The 22 Immutable Laws Of Marketing af Al Ries, Jack Trout, 9781861976109
Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781861976109
Indbinding:
Paperback
ISBN-10:
1861976100
Kategori:
Udg. Dato:
24 okt 1994
Størrelse i cm:
19,6 x 13,5 x 1,1
Oplagsdato:
24 okt 1994
Forfatter(e):

The 22 Immutable Laws Of Marketing

5
(2)
Engelsk
Paperback 1994
Format:

Bog beskrivelse
Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781861976109
Indbinding:
Paperback
ISBN-10:
1861976100
Kategori:
Udg. Dato:
24 okt 1994
Størrelse i cm:
19,6 x 13,5 x 1,1
Oplagsdato:
24 okt 1994
Forfatter(e):
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