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The Active Consumer
- Novelty and Surprise in Consumer Choice
Engelsk
Bogcover for The Active Consumer af , 9781138007147
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781138007147
Indbinding:
Paperback
ISBN-10:
1138007145
Kategori:
Udg. Dato:
8 apr 2014
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
8 apr 2014

The Active Consumer

- Novelty and Surprise in Consumer Choice
Engelsk
Paperback 2014
Format:

Bog beskrivelse
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781138007147
Indbinding:
Paperback
ISBN-10:
1138007145
Kategori:
Udg. Dato:
8 apr 2014
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
8 apr 2014
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