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The Advertised Mind
- Groundbreaking Insights into How Our Brains Respond to Advertising
Engelsk
Bogcover for The Advertised Mind af Erik Du Plessis, 9780749450243
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780749450243
Indbinding:
Paperback
ISBN-10:
074945024X
Kategori:
Udg. Dato:
3 jul 2008
Størrelse i cm:
23,4 x 15,7 x 1,9
Forlag:
Oplagsdato:
3 jul 2008
Forfatter(e):

The Advertised Mind

- Groundbreaking Insights into How Our Brains Respond to Advertising
Engelsk
Paperback 2008
Format:

Bog beskrivelse
Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780749450243
Indbinding:
Paperback
ISBN-10:
074945024X
Kategori:
Udg. Dato:
3 jul 2008
Størrelse i cm:
23,4 x 15,7 x 1,9
Forlag:
Oplagsdato:
3 jul 2008
Forfatter(e):
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