Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
The Advertising Effect: How to Change Behaviour
Engelsk
Bogcover for The Advertising Effect: How to Change Behaviour af Adam Ferrier, 9780195593921
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780195593921
Indbinding:
Paperback
ISBN-10:
0195593928
Kategori:
Udg. Dato:
28 maj 2014
Størrelse i cm:
15,4 x 22,7 x 1,8
Oplagsdato:
28 maj 2014
Forfatter(e):
Genre:

The Advertising Effect: How to Change Behaviour

Engelsk
Paperback 2014
Format:

Bog beskrivelse
Want to know how to influence other people''s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider''s guide, to the ultimate behaviour change industry - advertising.
... Vis mere

Forlags Vejl. pris
314,50 kr
Hos Booktok
294 kr
spar 7%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780195593921
Indbinding:
Paperback
ISBN-10:
0195593928
Kategori:
Udg. Dato:
28 maj 2014
Størrelse i cm:
15,4 x 22,7 x 1,8
Oplagsdato:
28 maj 2014
Forfatter(e):
Finder produkter...
Kategori sammenhænge