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The Advertising Solution
- Influence Prospects, Multiply Sales, and Promote Your Brand
Engelsk
Bogcover for The Advertising Solution af Craig Simpson, 9781599185965
Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781599185965
Indbinding:
Paperback
ISBN-10:
1599185962
Kategori:
Udg. Dato:
27 okt 2016
Størrelse i cm:
15,4 x 22,9 x 1,9
Oplagsdato:
27 okt 2016
Forfatter(e):

The Advertising Solution

- Influence Prospects, Multiply Sales, and Promote Your Brand
Engelsk
Paperback 2016
Format:

Bog beskrivelse
Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
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Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781599185965
Indbinding:
Paperback
ISBN-10:
1599185962
Kategori:
Udg. Dato:
27 okt 2016
Størrelse i cm:
15,4 x 22,9 x 1,9
Oplagsdato:
27 okt 2016
Forfatter(e):
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