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The Americanisation of European Business
Engelsk
Bogcover for The Americanisation of European Business af , 9780415862523
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780415862523
Indbinding:
Paperback
ISBN-10:
0415862523
Udg. Dato:
8 maj 2013
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
8 maj 2013

The Americanisation of European Business

Engelsk
Paperback 2013
Format:

Bog beskrivelse
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780415862523
Indbinding:
Paperback
ISBN-10:
0415862523
Udg. Dato:
8 maj 2013
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
8 maj 2013
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