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The Anonymous Elect
- Market Research Through Online Access Panels
Engelsk Paperback
The Anonymous Elect
- Market Research Through Online Access Panels
Engelsk Paperback

652 kr
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Om denne bog

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies?
A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.


Product detaljer
Sprog:
Engelsk
Sider:
157
ISBN-13:
9783642067068
Indbinding:
Paperback
Udgave:
ISBN-10:
3642067069
Kategori:
Udg. Dato:
12 feb 2010
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
12 feb 2010
Forfatter(e):
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