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The Art in Marketing
- Why we need less science and more art in marketing
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781917391610
Indbinding:
Paperback
ISBN-10:
1917391617
Udg. Dato:
2 apr 2026
Størrelse i cm:
18,0 x 12,0
Forlag:
Oplagsdato:
2 apr 2026
Forfatter(e):

The Art in Marketing

- Why we need less science and more art in marketing
Engelsk
Paperback 2026
Format:

Bog beskrivelse
This timely book challenges the prevailing notion that marketing is, or should be, a purely scientific discipline. Drawing inspiration from Germaine Greer's assertion that "Marketing is the art-form of the 20th century," Tasgal argues that marketing's relentless pursuit of scientific rigor – particularly its emulation of physics with its emphasis on universal laws, reductionism, and "arithmocracy" – has stifled its inherent artistic and cultural essence. Tasgal issues a powerful rallying cry to marketers and communicators, urging them to reclaim creativity from the margins to which it has been relegated and re-integrate it into the core of their practice. He provocatively asks why creativity was cordoned off and assigned to a select group of "creatives," rather than being seen as fundamental to all marketing endeavour’s. The Art in Marketing Book offers a compelling path to heal the artificial divide between science and art in marketing, demonstrating how a deliberate shift back towards an art-centric approach can unlock greater saliency, differentiation, creativity, and profound insight for brands in today's complex marketplace.
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Udkommer 02-04-2026

Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781917391610
Indbinding:
Paperback
ISBN-10:
1917391617
Udg. Dato:
2 apr 2026
Størrelse i cm:
18,0 x 12,0
Forlag:
Oplagsdato:
2 apr 2026
Forfatter(e):
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