Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
The Art of Successful Brand Collaborations
- Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More
Engelsk
Bogcover for The Art of Successful Brand Collaborations af Reine Willing, Geraldine Michel, 9781138499614
Specifikationer
Sprog:
Engelsk
Sider:
286
ISBN-13:
9781138499614
Indbinding:
Paperback
ISBN-10:
1138499617
Udg. Dato:
11 mar 2020
Størrelse i cm:
22,8 x 17,0 x 1,5
Oplagsdato:
11 mar 2020

The Art of Successful Brand Collaborations

- Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More
Engelsk
Paperback 2020
Format:

Bog beskrivelse

Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams.

In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets.

Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

... Vis mere

Forlags Vejl. pris
396,07 kr
Hos Booktok
359 kr
spar 9%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
286
ISBN-13:
9781138499614
Indbinding:
Paperback
ISBN-10:
1138499617
Udg. Dato:
11 mar 2020
Størrelse i cm:
22,8 x 17,0 x 1,5
Oplagsdato:
11 mar 2020
Finder produkter...
Kategori sammenhænge