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The Art of SXO
- Placing UX Design Methods into SEO Best Practices
Engelsk
Bogcover for The Art of SXO af Zuzanna Kruger, 9781484292112
Specifikationer
Sprog:
Engelsk
Sider:
245
ISBN-13:
9781484292112
Indbinding:
Paperback
ISBN-10:
1484292111
Udg. Dato:
16 maj 2023
Størrelse i cm:
15,4 x 23,4 x 1,7
Forlag:
Oplagsdato:
16 maj 2023
Forfatter(e):

The Art of SXO

- Placing UX Design Methods into SEO Best Practices
Engelsk
Paperback 2023
Format:

Bog beskrivelse
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It''s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. 

Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. 

The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company''s revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.

What You''ll Learn
  • Apply SXO best practices and how it differs from tradition SEO
  • Optimize websites for both search engine bots and users
  • Increase a website''s ranking in SERPs
  • Improve a website''s conversion rates
  • Grow revenue from organic traffic

Who This Book Is For

Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO. 

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Specifikationer
Sprog:
Engelsk
Sider:
245
ISBN-13:
9781484292112
Indbinding:
Paperback
ISBN-10:
1484292111
Udg. Dato:
16 maj 2023
Størrelse i cm:
15,4 x 23,4 x 1,7
Forlag:
Oplagsdato:
16 maj 2023
Forfatter(e):
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