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The Artification of Luxury Fashion Brands
- Synergies, Contaminations, and Hybridizations
Engelsk Paperback

The Artification of Luxury Fashion Brands

- Synergies, Contaminations, and Hybridizations
Engelsk Paperback

524 kr
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Om denne bog

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

Product detaljer
Sprog:
Engelsk
Sider:
166
ISBN-13:
9783030261238
Indbinding:
Paperback
Udgave:
ISBN-10:
3030261239
Kategori:
Udg. Dato:
26 aug 2021
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
26 aug 2021
Forfatter(e):
Oversætter:
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