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The Behavioral Economics of Brand Choice
Engelsk
Bogcover for The Behavioral Economics of Brand Choice af G. Foxall, Teresa C. Schrezenmaier, V. James, Jorge M. Olivera-Castro, 9780230006836
Specifikationer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9780230006836
Indbinding:
Hardback
ISBN-10:
0230006833
Udg. Dato:
27 jun 2007
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
27 jun 2007

The Behavioral Economics of Brand Choice

Engelsk
Hardback 2007
Format:

Bog beskrivelse
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
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Specifikationer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9780230006836
Indbinding:
Hardback
ISBN-10:
0230006833
Udg. Dato:
27 jun 2007
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
27 jun 2007
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