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The Brand Book
- An insider’s guide to brand building for businesses and organizations
Engelsk
Bogcover for The Brand Book af Daryl Fielding, 9781529420173
Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781529420173
Indbinding:
Paperback
ISBN-10:
1529420172
Kategori:
Udg. Dato:
6 okt 2022
Størrelse i cm:
14,5 x 19,9 x 2,3
Oplagsdato:
6 okt 2022
Forfatter(e):

The Brand Book

- An insider’s guide to brand building for businesses and organizations
Engelsk
Paperback 2022
Format:

Bog beskrivelse

Wonderful book which I couldn''t put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design* November 2022

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Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781529420173
Indbinding:
Paperback
ISBN-10:
1529420172
Kategori:
Udg. Dato:
6 okt 2022
Størrelse i cm:
14,5 x 19,9 x 2,3
Oplagsdato:
6 okt 2022
Forfatter(e):
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