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The Brand Innovation Manifesto
- How to Build Brands, Redefine Markets and Defy Conventions
Engelsk Hardback

The Brand Innovation Manifesto

- How to Build Brands, Redefine Markets and Defy Conventions
Engelsk Hardback

324 kr
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Om denne bog
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.
Product detaljer
Sprog:
Engelsk
Sider:
328
ISBN-13:
9780470027516
Indbinding:
Hardback
Udgave:
ISBN-10:
0470027517
Udg. Dato:
31 mar 2006
Længde:
23mm
Bredde:
161mm
Højde:
235mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
31 mar 2006
Forfatter(e):
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