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The Brand Strategist's Guide to Desire
- How to give consumers what they actually want
Engelsk
Bogcover for The Brand Strategist's Guide to Desire af A. Simpson, 9781349468966
Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9781349468966
Indbinding:
Paperback
ISBN-10:
1349468967
Udg. Dato:
1 jan 2014
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
1 jan 2014
Forfatter(e):

The Brand Strategist's Guide to Desire

- How to give consumers what they actually want
Engelsk
Paperback 2014
Format:

Bog beskrivelse
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people’s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
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Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9781349468966
Indbinding:
Paperback
ISBN-10:
1349468967
Udg. Dato:
1 jan 2014
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
1 jan 2014
Forfatter(e):
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