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The Branding of Tourist Destinations
- Theoretical and Empirical Insights
Engelsk Hardback
The Branding of Tourist Destinations
- Theoretical and Empirical Insights
Engelsk Hardback

786 kr
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Om denne bog
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
Product detaljer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9781787693746
Indbinding:
Hardback
Udgave:
ISBN-10:
1787693740
Kategori:
Udg. Dato:
4 dec 2018
Længde:
22mm
Bredde:
237mm
Højde:
160mm
Forlag:
Emerald Publishing Limited
Oplagsdato:
4 dec 2018
Forfatter(e):
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