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The Brompton
- Engineering for Change
Engelsk Hardback
The Brompton
- Engineering for Change
Engelsk Hardback

241 kr
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Om denne bog
A TIMES BEST BUSINESS BOOK OF 2022SHORTLISTED FOR A BUSINESS BOOK AWARD ''A gripping story about a great British brand'' Jeremy VineLightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design. For over forty years, the Brompton''s modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world? This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781788168304
Indbinding:
Hardback
Udgave:
ISBN-10:
1788168305
Udg. Dato:
18 aug 2022
Længde:
29mm
Bredde:
241mm
Højde:
160mm
Forlag:
Profile Books Ltd
Oplagsdato:
18 aug 2022
Forfatter(e):
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