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The Business Idea
- The Early Stages of Entrepreneurship
Engelsk Paperback
The Business Idea
- The Early Stages of Entrepreneurship
Engelsk Paperback

764 kr
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Om denne bog

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.

Product detaljer
Sprog:
Engelsk
Sider:
226
ISBN-13:
9783642061516
Indbinding:
Paperback
Udgave:
ISBN-10:
3642061516
Udg. Dato:
14 okt 2010
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
14 okt 2010
Forfatter(e):
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