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The Case Study Handbook, Revised Edition
- A Student's Guide
Engelsk
Bogcover for The Case Study Handbook, Revised Edition af William Ellet, 9781633696150
Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781633696150
Indbinding:
Paperback
ISBN-10:
1633696154
Udg. Dato:
18 sep 2018
Størrelse i cm:
23,2 x 18,7 x 1,7
Oplagsdato:
18 sep 2018
Forfatter(e):

The Case Study Handbook, Revised Edition

- A Student's Guide
Engelsk
Paperback 2018
Format:

Bog beskrivelse

The guide all MBAs and exec ed students need.

If you''re enrolled in an MBA or executive education program, you''ve probably encountered a powerful learning tool: the business case. But if you''re like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author''s framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.

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Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781633696150
Indbinding:
Paperback
ISBN-10:
1633696154
Udg. Dato:
18 sep 2018
Størrelse i cm:
23,2 x 18,7 x 1,7
Oplagsdato:
18 sep 2018
Forfatter(e):
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