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The Changing World of Publishing
- A Special Issue of the Journal of Media Economics
Engelsk
Bogcover for The Changing World of Publishing af Dan Shaver, Mary Alice Shaver, 9780805896008
Specifikationer
Sprog:
Engelsk
Sider:
74
ISBN-13:
9780805896008
Indbinding:
Paperback
ISBN-10:
0805896007
Udg. Dato:
1 mar 2000
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
1 mar 2000
Forfatter(e):

The Changing World of Publishing

- A Special Issue of the Journal of Media Economics
Engelsk
Paperback 2000
Format:

Bog beskrivelse
This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world," publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole.
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Specifikationer
Sprog:
Engelsk
Sider:
74
ISBN-13:
9780805896008
Indbinding:
Paperback
ISBN-10:
0805896007
Udg. Dato:
1 mar 2000
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
1 mar 2000
Forfatter(e):
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