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The Chief Event Officer’s Playbook
- How to create transformational events
Engelsk
Bogcover for The Chief Event Officer’s Playbook af Sasha Frieze, 9781788606905
Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9781788606905
Indbinding:
Hardback
ISBN-10:
1788606906
Udg. Dato:
18 nov 2025
Størrelse i cm:
21,6 x 14,0 x 1,7
Oplagsdato:
18 nov 2025
Forfatter(e):

The Chief Event Officer’s Playbook

- How to create transformational events
Engelsk
Hardback 2025
Format:

Bog beskrivelse

Explore the art and science of how to create and curate transformational events

In an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host conversations, and ultimately they can change the world.

Events have been elevated around the boardroom table: they’re no longer simply a cost centre, but drivers of revenue and purpose. They have the power to inspire world leaders, change government policy and transform the conversation in sectors from immunology to indigenous rights. But creating such purposeful, transformational events is a strategic, not a tactical undertaking. The Chief Event Officer’s Playbook sets out a blueprint for designing the new generation of events: envisioning the narrative, articulating the purpose and curating the content.

Drawing on her decades of experience across a wide range of events - media-owned, commercial events, corporate, non-profit and association – Sasha Frieze has created the essential guide for CevOs, aspiring CevOs, Event Directors and Planners, CMOs, boards and anyone involved in delivering business and professional events.

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Udkommer 18-11-2025

Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9781788606905
Indbinding:
Hardback
ISBN-10:
1788606906
Udg. Dato:
18 nov 2025
Størrelse i cm:
21,6 x 14,0 x 1,7
Oplagsdato:
18 nov 2025
Forfatter(e):
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