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The Choice Factory
- 25 behavioural biases that influence what we buy
Engelsk
Bogcover for The Choice Factory af Richard Shotton, 9780857196095
Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9780857196095
Indbinding:
Paperback
ISBN-10:
085719609X
Kategori:
Udg. Dato:
12 feb 2018
Størrelse i cm:
21,7 x 14,1 x 1,5
Oplagsdato:
12 feb 2018
Forfatter(e):

The Choice Factory

- 25 behavioural biases that influence what we buy
Engelsk
Paperback 2018
Format:

Bog beskrivelse
Winner of the Sales and Marketing Category at the 2019 Business Book Awards.Voted #1 in the BBH World Cup of Advertising Books, 2018.If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising.The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges. Dip in or read cover to cover and you’ll be full of new ideas, ready to crack any brief.
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Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9780857196095
Indbinding:
Paperback
ISBN-10:
085719609X
Kategori:
Udg. Dato:
12 feb 2018
Størrelse i cm:
21,7 x 14,1 x 1,5
Oplagsdato:
12 feb 2018
Forfatter(e):
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