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The Classical Marketing Book
- Marketing lessons from the Greeks and Romans
Engelsk
Bogcover for The Classical Marketing Book af Anthony Tasgal, 9781915951786
Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781915951786
Indbinding:
Paperback
ISBN-10:
191595178X
Kategori:
Udg. Dato:
4 sep 2025
Størrelse i cm:
12,0 x 18,1 x 1,6
Forlag:
Oplagsdato:
4 sep 2025
Forfatter(e):

The Classical Marketing Book

- Marketing lessons from the Greeks and Romans
Engelsk
Paperback 2025
Format:

Bog beskrivelse

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.

Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

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Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781915951786
Indbinding:
Paperback
ISBN-10:
191595178X
Kategori:
Udg. Dato:
4 sep 2025
Størrelse i cm:
12,0 x 18,1 x 1,6
Forlag:
Oplagsdato:
4 sep 2025
Forfatter(e):
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