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The Commercialization of American Culture
- New Advertising, Control and Democracy
Engelsk
Bogcover for The Commercialization of American Culture af Matthew P. McAllister, 9780803953802
Specifikationer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9780803953802
Indbinding:
Paperback
ISBN-10:
0803953801
Kategori:
Udg. Dato:
30 jan 1996
Størrelse i cm:
21,5 x 13,9
Oplagsdato:
30 jan 1996
Forfatter(e):

The Commercialization of American Culture

- New Advertising, Control and Democracy
Engelsk
Paperback 1996
Format:

Bog beskrivelse
Divided into eight elaborate and well-defined chapters that leave out almost nothing that′s relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe." --Suresh Kohli in The Hindustan Times "This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard′s The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising′s invasion of everything--classrooms, doctors′ offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public."
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Specifikationer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9780803953802
Indbinding:
Paperback
ISBN-10:
0803953801
Kategori:
Udg. Dato:
30 jan 1996
Størrelse i cm:
21,5 x 13,9
Oplagsdato:
30 jan 1996
Forfatter(e):
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