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The Communications Consultant’s Master Plan
- Leveraging Public Relations Expertise for Client and Personal Success
Engelsk
Bogcover for The Communications Consultant’s Master Plan af Roger Darnell, 9781032012599
Specifikationer
Sprog:
Engelsk
Sider:
196
ISBN-13:
9781032012599
Indbinding:
Paperback
ISBN-10:
1032012595
Kategori:
Udg. Dato:
21 dec 2021
Størrelse i cm:
15,1 x 22,9 x 2,1
Oplagsdato:
21 dec 2021
Forfatter(e):

The Communications Consultant’s Master Plan

- Leveraging Public Relations Expertise for Client and Personal Success
Engelsk
Paperback 2021
Format:

Bog beskrivelse

This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.

Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including:

• The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional

• Advanced PR practices including investor relations and strategic planning

• Agency expansion, addressing growth and exit strategies

Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant’s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.

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Specifikationer
Sprog:
Engelsk
Sider:
196
ISBN-13:
9781032012599
Indbinding:
Paperback
ISBN-10:
1032012595
Kategori:
Udg. Dato:
21 dec 2021
Størrelse i cm:
15,1 x 22,9 x 2,1
Oplagsdato:
21 dec 2021
Forfatter(e):
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