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The Competitive Strategy

- Techniques for Analyzing Industries and Competitors
Af: Michael E. Porter Engelsk Paperback

The Competitive Strategy

- Techniques for Analyzing Industries and Competitors
Af: Michael E. Porter Engelsk Paperback
Tjek vores konkurrenters priser
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter''s ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter''s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
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Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter''s ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter''s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 432
ISBN-13: 9780743260886
Indbinding: Paperback
Udgave:
ISBN-10: 0743260880
Kategori: Forretningsstrategier
Udg. Dato: 19 jan 2004
Længde: 26mm
Bredde: 156mm
Højde: 232mm
Forlag: Simon & Schuster
Oplagsdato: 19 jan 2004
Forfatter(e): Michael E. Porter
Forfatter(e) Michael E. Porter

Kategori Forretningsstrategier

ISBN-13 9780743260886

Sprog Engelsk

Indbinding Paperback

Sider 432

Udgave

Længde 26mm

Bredde 156mm

Højde 232mm

Udg. Dato 19 jan 2004

Oplagsdato 19 jan 2004

Forlag Simon & Schuster

Kategori sammenhænge