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The Comprehension and Miscomprehension of Print Communication
Engelsk
Bogcover for The Comprehension and Miscomprehension of Print Communication af Wayne D. Hoyer, Jacob Jacoby, 9780805801439
Specifikationer
Sprog:
Engelsk
Sider:
298
ISBN-13:
9780805801439
Indbinding:
Paperback
ISBN-10:
080580143X
Kategori:
Udg. Dato:
1 okt 1987
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
1 okt 1987
Forfatter(e):

The Comprehension and Miscomprehension of Print Communication

Engelsk
Paperback 1987
Format:

Bog beskrivelse
First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension—pointing the finger of caution that even what seems the simplest of language can be misunderstood, but also calling forth their best efforts, because this benchmark study shows that some communications can be much more successful than others and there is usually room for improvement. To advertisers, the study says that perhaps we often take comprehension too much for granted, being satisfied when consumers respond with something in the general area of our message, rather than in the precise area of what is meant. To academicians, the study gives reliable reference points for thought and dialogue among themselves and the advertising and publishing communities. It underlines what intuitive editors and writers have always known but have not always practiced: that words and ideas are fragile—handle with care if you hope to deliver them intact from one mind to another.
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Specifikationer
Sprog:
Engelsk
Sider:
298
ISBN-13:
9780805801439
Indbinding:
Paperback
ISBN-10:
080580143X
Kategori:
Udg. Dato:
1 okt 1987
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
1 okt 1987
Forfatter(e):
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