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The Connected Customer
- The Changing Nature of Consumer and Business Markets
Engelsk
Bogcover for The Connected Customer af , 9781138997769
Specifikationer
Sprog:
Engelsk
Sider:
372
ISBN-13:
9781138997769
Indbinding:
Paperback
ISBN-10:
1138997765
Kategori:
Udg. Dato:
20 jan 2016
Størrelse i cm:
15,3 x 23,0 x 2,5
Forlag:
Oplagsdato:
20 jan 2016
Genre:

The Connected Customer

- The Changing Nature of Consumer and Business Markets
Engelsk
Paperback 2016
Format:
Paperback
Bog beskrivelse

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. 

This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.

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Specifikationer
Sprog:
Engelsk
Sider:
372
ISBN-13:
9781138997769
Indbinding:
Paperback
ISBN-10:
1138997765
Kategori:
Udg. Dato:
20 jan 2016
Størrelse i cm:
15,3 x 23,0 x 2,5
Forlag:
Oplagsdato:
20 jan 2016
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