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The Crisis of Food Brands
- Sustaining Safe, Innovative and Competitive Food Supply
Af: Martin K. Hingley
Engelsk
Bogcover for The Crisis of Food Brands af Martin K. Hingley, 9781138381032
Specifikationer
Sprog:
Engelsk
Sider:
382
ISBN-13:
9781138381032
Indbinding:
Paperback
ISBN-10:
1138381039
Kategori:
Udg. Dato:
23 aug 2018
Størrelse i cm:
24,6 x 17,4
Forlag:
Serie:
Oplagsdato:
23 aug 2018
Forfatter(e):
Genre:

The Crisis of Food Brands

- Sustaining Safe, Innovative and Competitive Food Supply
Af: Martin K. Hingley
Engelsk
Paperback 2018
Format:
Paperback
Bog beskrivelse
Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.
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Specifikationer
Sprog:
Engelsk
Sider:
382
ISBN-13:
9781138381032
Indbinding:
Paperback
ISBN-10:
1138381039
Kategori:
Udg. Dato:
23 aug 2018
Størrelse i cm:
24,6 x 17,4
Forlag:
Serie:
Oplagsdato:
23 aug 2018
Forfatter(e):
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