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The Cultural Influence on Mass Customization
Engelsk Paperback
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The Cultural Influence on Mass Customization

Engelsk Paperback

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Om denne bog
This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today''s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness‐to‐pay for mass‐customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.

       

Product detaljer
Sprog:
Engelsk
Sider:
218
ISBN-13:
9783658310141
Indbinding:
Paperback
Udgave:
ISBN-10:
3658310146
Kategori:
Udg. Dato:
12 aug 2020
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
12 aug 2020
Forfatter(e):
Oversætter:
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