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The Cultural Side of Innovation
- Adding Values
Engelsk
Bogcover for The Cultural Side of Innovation af Dany Jacobs, 9781138377486
Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781138377486
Indbinding:
Paperback
ISBN-10:
1138377481
Udg. Dato:
23 aug 2018
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
23 aug 2018
Forfatter(e):

The Cultural Side of Innovation

- Adding Values
Engelsk
Paperback 2018
Format:

Bog beskrivelse

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success.

This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation’s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

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Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781138377486
Indbinding:
Paperback
ISBN-10:
1138377481
Udg. Dato:
23 aug 2018
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
23 aug 2018
Forfatter(e):
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