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The Culturally Customized Web Site
Engelsk
Bogcover for The Culturally Customized Web Site af Nitish Singh, Arun Pereira, 9780750678490
Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9780750678490
Indbinding:
Paperback
ISBN-10:
0750678496
Kategori:
Udg. Dato:
6 apr 2005
Størrelse i cm:
22,9 x 15,0 x 0,9
Oplagsdato:
6 apr 2005
Forfatter(e):

The Culturally Customized Web Site

Engelsk
Paperback 2005
Format:

Bog beskrivelse
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites

This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

Visit www.theculturallycustomizedwebsite.com






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Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9780750678490
Indbinding:
Paperback
ISBN-10:
0750678496
Kategori:
Udg. Dato:
6 apr 2005
Størrelse i cm:
22,9 x 15,0 x 0,9
Oplagsdato:
6 apr 2005
Forfatter(e):
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