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The Customer Asset

- Understanding and Managing its Value
Af: Neil Bendle, Shane Wang Engelsk Hardback

The Customer Asset

- Understanding and Managing its Value
Af: Neil Bendle, Shane Wang Engelsk Hardback
Tjek vores konkurrenters priser
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
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Tjek vores konkurrenters priser
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
Produktdetaljer
Sprog: Engelsk
Sider: 149
ISBN-13: 9783031474200
Indbinding: Hardback
Udgave:
ISBN-10: 3031474201
Kategori: Kundeservice
Udg. Dato: 17 dec 2023
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer International Publishing AG
Oplagsdato: 17 dec 2023
Forfatter(e): Neil Bendle, Shane Wang
Forfatter(e) Neil Bendle, Shane Wang


Kategori Kundeservice


ISBN-13 9783031474200


Sprog Engelsk


Indbinding Hardback


Sider 149


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 17 dec 2023


Oplagsdato 17 dec 2023


Forlag Springer International Publishing AG

Kategori sammenhænge