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The Customer Asset
- Understanding and Managing its Value
Engelsk
Bogcover for The Customer Asset af Neil Bendle, Shane Wang, 9783031474200
Specifikationer
Sprog:
Engelsk
Sider:
149
ISBN-13:
9783031474200
Indbinding:
Hardback
ISBN-10:
3031474201
Kategori:
Udg. Dato:
17 dec 2023
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
17 dec 2023
Forfatter(e):

The Customer Asset

- Understanding and Managing its Value
Engelsk
Hardback 2023
Format:

Bog beskrivelse
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
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Specifikationer
Sprog:
Engelsk
Sider:
149
ISBN-13:
9783031474200
Indbinding:
Hardback
ISBN-10:
3031474201
Kategori:
Udg. Dato:
17 dec 2023
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
17 dec 2023
Forfatter(e):
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