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The Customer Asset
- Understanding and Managing its Value
Engelsk
Bogcover for The Customer Asset af Neil Bendle, Shane Wang, 9783031474231
Specifikationer
Sprog:
Engelsk
Sider:
149
ISBN-13:
9783031474231
Indbinding:
Paperback
ISBN-10:
3031474236
Kategori:
Udg. Dato:
18 dec 2024
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
18 dec 2024
Forfatter(e):

The Customer Asset

- Understanding and Managing its Value
Engelsk
Paperback 2024
Format:

Bog beskrivelse

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies'' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers'' financial worth to the organization.


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Specifikationer
Sprog:
Engelsk
Sider:
149
ISBN-13:
9783031474231
Indbinding:
Paperback
ISBN-10:
3031474236
Kategori:
Udg. Dato:
18 dec 2024
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
18 dec 2024
Forfatter(e):
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