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The Customer Century
- Lessons from World Class Companies in Integrated Communications
Engelsk
Bogcover for The Customer Century af Anders Gronstedt, 9780415512787
Specifikationer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9780415512787
Indbinding:
Paperback
ISBN-10:
0415512786
Udg. Dato:
9 dec 2011
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
9 dec 2011
Forfatter(e):

The Customer Century

- Lessons from World Class Companies in Integrated Communications
Engelsk
Paperback 2011
Format:

Bog beskrivelse

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

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Specifikationer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9780415512787
Indbinding:
Paperback
ISBN-10:
0415512786
Udg. Dato:
9 dec 2011
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
9 dec 2011
Forfatter(e):
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