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The Customer Copernicus
- How to be Customer-Led
Engelsk Paperback
The Customer Copernicus
- How to be Customer-Led
Engelsk Paperback

332 kr
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6 - 8 hverdage

Om denne bog

Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money.

The Customer Copernicus answers the question that follows – if it’s obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court.

The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.


 


Product detaljer
Sprog:
Engelsk
Sider:
218
ISBN-13:
9780367564636
Indbinding:
Paperback
Udgave:
ISBN-10:
0367564637
Udg. Dato:
17 maj 2021
Længde:
18mm
Bredde:
233mm
Højde:
156mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
17 maj 2021
Forfatter(e):
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