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The Customer Copernicus

- How to be Customer-Led
Af: Sean Meehan, Charlie Dawson Engelsk Paperback

The Customer Copernicus

- How to be Customer-Led
Af: Sean Meehan, Charlie Dawson Engelsk Paperback
Tjek vores konkurrenters priser

Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money.

The Customer Copernicus answers the question that follows – if it’s obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court.

The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.


 

Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money.

The Customer Copernicus answers the question that follows – if it’s obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court.

The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.


 

Produktdetaljer
Sprog: Engelsk
Sider: 218
ISBN-13: 9780367564636
Indbinding: Paperback
Udgave:
ISBN-10: 0367564637
Udg. Dato: 17 maj 2021
Længde: 18mm
Bredde: 233mm
Højde: 156mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 17 maj 2021
Forfatter(e): Sean Meehan, Charlie Dawson
Forfatter(e) Sean Meehan, Charlie Dawson


Kategori Forskningsledelse og udviklingsledelse


ISBN-13 9780367564636


Sprog Engelsk


Indbinding Paperback


Sider 218


Udgave


Længde 18mm


Bredde 233mm


Højde 156mm


Udg. Dato 17 maj 2021


Oplagsdato 17 maj 2021


Forlag Taylor & Francis Ltd

Kategori sammenhænge