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The CW Comes of Age
- Essays on Programming, Branding and Evolution
Engelsk
Bogcover for The CW Comes of Age af , 9781476682112
Specifikationer
Sprog:
Engelsk
Sider:
277
ISBN-13:
9781476682112
Indbinding:
Paperback
ISBN-10:
1476682119
Udg. Dato:
28 mar 2022
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
28 mar 2022

The CW Comes of Age

- Essays on Programming, Branding and Evolution
Engelsk
Paperback 2022
Format:

Bog beskrivelse

Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW''s business model, marketing strategies and most popular series.

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Specifikationer
Sprog:
Engelsk
Sider:
277
ISBN-13:
9781476682112
Indbinding:
Paperback
ISBN-10:
1476682119
Udg. Dato:
28 mar 2022
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
28 mar 2022
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